Labor Day is coming up soon - on September 2nd! This holiday not only marks the unofficial end of summer, but it's also a great chance for your business to boost sales one last time before fall comes around. This post will talk about five simple, doable marketing tips that will help you get the most out of your Labor Day sale.
Marketing Tip #1 - Offer Early Access to Your Summer Sale for Loyal Customers
Labor Day is a holiday for everyone, but your loyal customers deserve something extra special. Let them in on your summer sale early as a VIP with exclusive early access.
Send invites only to certain people - send your most loyal customers unique emails or secret messages to let them know they can shop before anyone else.
Draw attention to the benefits - point out the advantages of early access, like getting first dibs on limited-stock items or special deals, which will make them feel really appreciated and special.
Keep it simple - make sure the process is easy to understand and gives clear directions on how to get to the sale early, whether they're shopping in-store or online.
By giving your loyal customers early access, you're not only rewarding them, but you're also increasing their link to your brand and pushing them to stay loyal.
Marketing Tip #2 Reveal Exclusive Labor Day Deals + Leverage Limited-Time Offers
As of this year, Labor Day marks the end of summer - and this is a great time for shoppers to look for deals as they get their homes and closets ready for the holidays.
As soon as you reveal special Labor Day deals, people can feel a sense of urgency and that can make them shop faster. If you give them special discounted bundles, they may also shop in greater volume.
Here’s how to execute a winning limited-time offer:
Pick the right product - Look for things that fit the Labor Day mood and will catch people's attention.
Plan ahead - make your deals public a few weeks before Labor Day and keep them open for an extra day or two after the holiday. This plan will help you get both early birds and last-minute shoppers.
Highlight the deals you're offering - bring attention to the deals you're providing, like a discount rate, a buy-one-get-one deal, or a flash sale that lasts only a short time.
Go omnichannel - spread the word through all available channels, such as emails, social media, and eye-catching website ads, to get the most attention.
Offering things for a short time isn't just a way to make more sales, it's also a way to leave a lasting impression on your customers. Make sure they have a great time shopping and give them great service to keep them coming back.
Below is a great example from Nasty Gal and Somavedic.
Marketing Tip #3 Collaborate with Influencers
You might want to work with influencers whose views are similar to yours. Their real support of your Labor Day deals can help you reach more people and gain the trust of potential buyers. Influencers can make material that shows how they use your goods in their daily lives, which makes it more personal for the people who follow them. This can substantially increase your reach, engagement and conversions.
Over the Labor Day weekend, here's how to work well with influencers:
Pick the right influencers - look for influencers whose following and ideals are a good fit for your brand.
Develop a strategy for the campaign - choose what you want to do together, whether it's a gift, a product review, a social media takeover, or making content with a theme.
Make your goals clear - be honest about the kind of content you want, where it should go, and when it needs to be posted.
Negotiate the terms - talk about the payment, whether it's money or a product exchange.
Define success - figure out the key metrics you'll use to judge how well the teamwork worked, such as sales, website traffic, and engagement rates.
For example, if your online store sells natural mattresses, a smart Labor Day move might be to work with well-known health experts to have your mattress featured as the main item in a relaxed long weekend staycation. By showing how your mattress can turn a simple bedroom into a luxurious getaway, they can talk about how important it is to get enough rest and be healthy, all while giving you a special Labor Day discount code. This strategy not only brings in sales right away, but it also makes your brand seem like it's necessary for making the perfect holiday getaway at home.
Another great example is REI's Labor Day Sale 2024 partnership with a number of influencers, who not only talked about the sale but also put together a list of their favorite outdoor products.
Marketing Tip #4 Celebrate Your Customers with a Special Labor Day Shout‑Out
Labor Day is a great time to thank your customers for their support and loyalty. A word from the heart is powerful, but going the extra mile can really make a difference.
Here’s how you can do it:
Get in touch with your most loyal customers - ask a few of them if they'd be willing to share their stories and experiences with your brand.
In your Labor Day posts talk about how your goods or services have changed their lives by sharing their stories.
Personalize it - by adding words and pictures that bring their stories to life. This will make your posts more interesting and easy to relate to.
This kind of content not only shows appreciation, but it also helps potential buyers trust and believe in you. It shows that your company cares about its customers and wants them to be happy, which strengthens the connection between your brand and the people in your community.
Marketing Tip #5 Extend Your Sale Beyond Labor Day
It's true that sales are at their best over Labor Day weekend, but why stop there? If you keep your sale going after Labor Day, you can get even more customers and let them shop when it's most convenient for them. This approach not only helps you make more sales, but it also gets rid of summer stock as you move into fall.
Here are two examples of well done extended sale email campaigns - Rael and Eight Sleep.
Here’s how to make the most of an extended sale:
Plan a Post-Labor Day Promotion
Don't just offer deals over the Labor Day weekend. Think about taking them into the next week or even the whole month of September. This lets people who might have been busy or away over the holiday weekend still take advantage of your deals.
Set Up Themed Weeks
You can keep the energy going by planning special weeks for the whole month of September. For instance, you could start with "Summer Clearance Week," during which you focus on selling summer items at greater prices to get rid of them. Then there's "Fall Preview Week," when deals on new items are offered to get people to shop as they start to think about cooler weather.
Flash Sales and Daily Deals
Add daily deals or flash sales that only last for a certain amount of time every day. This adds a sense of surprise and urgency, which will make people want to come back to your store or website. These deals can be shared through email marketing and social media, which will keep people interested and waiting for what comes next.
Loyalty Rewards for Extended Shopping
Customers who shop more than once during the longer sale period should be rewarded. For example, give extra deals or reward points to people who buy from you again and again in September. This not only makes customers more likely to shop again, but it also makes them more loyal.
Draw Attention To Seasonal Changes
As summer ends and fall begins, many customers are looking to update their wardrobes and homes. Use your extended sale to help them transition seamlessly. For example, if you sell clothing, offer discounts on both summer clearance items and new fall arrivals, making it easy for customers to shop for both seasons in one go.
Example of a Good Extended Sale
Let's say your store sells only biohacking items, like glasses that block blue light and nootropic supplements. You start off with a 20% discount on all sleep improvement goods over the Labor Day weekend. This will encourage customers to get better rest as they get ready for the busy fall season. You don't end the deal on Labor Day - instead, you keep it going all through September, gradually lowering the prices of different biohacking categories.
In the first week, focus on supplements that give you more energy. In the second week, offer deals on smart tech like fitness trackers. And in the third week, offer deals on supplements that help you think more clearly, like nootropics and meditation tools. You highlight a different part of biohacking every week, which keeps the sale interesting and gives people a reason to come back often.
When you extend your sale past Labor Day, you're not only giving your customers savings, you're also giving them a personalized, educational shopping experience that fits their changing needs. This approach helps you keep customers for a long time, makes more sales, and makes it easy to switch out your goods as the seasons change.
Ready to take your Labor Day promotions to the next level? Put these tips to use right away! By planning your deals carefully, interacting with loyal customers, and forming partnerships with influencers, you can not only make more money during the holidays but also build long-lasting relationships with your customers. Now is the time to get ahead of the race and have the best Labor Day ever!
Hit us up at info@resonancecreativeco.com if you'd like to make some influencer magic happen!
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