The New Year is the perfect time for wellness and health brands to connect with motivated audiences looking to make positive changes. A 30-day challenge is an engaging, community-driven plan that will not only motivate people to take part but also help your brand make sales. Here's how to start a challenge that works and why it's a win-win for both your business and your customers.
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Why a 30-Day Challenge Works
Forming a new habit
Studies show that it takes between 21 and 30 days to form a habit. This method is perfect for helping people change their behavior in a way that lasts. It's entirely up to you if you prefer going for a 21-Day Challenge or a 30-Day Challenge, but consistency and daily dedication is key.
Daily Engagement
Challenges give your audience regular chances to interact with you, which keeps your company in their minds.
Sales opportunities
Customers are more likely to use and buy from you again if your products are organically a part of the challenge plus New Year is the perfect time of the year to help people fulfill their new goals and support them on their journey!
Social Proof
Having participants share their progress on social media increases your trustworthiness and reach. There's nothing like real people sharing real stories engaging your wonderful products—your customers have a chance to become your own micro-influencers.
And now, how to Start a 30-Day Challenge...
#1 Figure Out The Theme
Pick a theme that resonates with your brand's beliefs and speaks to your audience. Some examples are...
A skincare brand: "30 Days to Glowing Skin"
A supplement brand: "30 Days to Better Energy".
A fitness brand: “30 Days of Daily Movement”
A red light therapy brand: “30 Days to Radiant Recovery”
A sauna brand: “30 Days to Detox and Relax”
Quick Tip: Make it easy for people to start the challenge and boost sales by bundling related products in a "Challenge Starter Kit."
#2 Plan What Will Be in the Challenge
Divide the challenge into everyday tasks so people have a chance to tap into your content every single day as a source of support.
Daily Tasks
For a skincare brand, tasks could be "apply sunscreen every morning" or "try a nighttime hydration mask."
Weekly Milestones
Celebrate weekly progress with inspiring tips, prizes, or special content.
Give people a tracker or journal that they can download to help them keep track of their progress, and make educational content to help them! Pro Tip: To get people to use and buy your products again and again, stress how important they are for completing specific tasks.
#3 Get the Challenge Out There
To get people excited, use a multichannel strategy:
Email marketing
Use a teaser campaign to let people know about the challenge and then send them reminders to sign up.
Social Media
Use a branded hashtag (like #30DayGlow) in your posts, reels, and stories on social media to make them stand out.
Influencer Partnerships
Work with resonant thought-leaders to let their audience know about your challenge and encourage them to join too.
Quick Tip: Make people feel a sense of urgency by setting a particular start date and giving early sign-ups exclusive perks and bonuses.
#4 Get People Engaged Every Day
Keep people interested and driven by communicating with them regularly:
Daily emails
Send daily emails as notes with tips, encouraging quotes, or links to helpful resources.
Building a community
Make a private Facebook group or Slack channel where people can talk about their progress and help each other.
Interacting on social media
Post daily questions and talk to people in the comments.
Quick Tip: To get people excited about your challenge and help it reach more people, share user-generated content (UGC) from participants and build up the excitement across all channels!
#5 Give Special Rewards for Participation and Progress
Give people rewards to keep them involved and celebrate their successes and New Year achievements.
Prizes
Give discounts, freebies, or special gifts to people who finish the task as a reward.
Spotlights
To inspire others, highlight people who go above and beyond on your social feeds.
Quick Tip: Offer a discount on their next sale as a reward to get them to buy after the task.
How a 30-Day Challenge Can Help Your Business
Bundled Starter Kits
Put together a "Challenge Starter Kit" with all the things people need to take part. A skincare company might sell a "30-Day Glow Kit" that includes a face wash, a serum, and a moisturizer.
Potential impact—a quick example: making $99,000 by selling 1,000 kits at $99 each.
Upselling Opportunities
During the challenge, suggest related items like exercise gear or vitamins to help you stay hydrated. Think of items related to your challenge. You can even go as far as partnering with sister brands and cross-promote.
Potential impact—30% of users buy add-ons, increasing revenue.
Having a sale during the New Year is a great way to boost the success of your 30-day challenge. Give special discounts on things that are needed for the task. In Lumebox's "New Year, New You" program, you can get a 45% discount on their red light therapy device and also take the free "Mitochondria Makeover Challenge." This approach gets people to invest in their health journey while also getting them involved with the brand.
Repeat Purchases
People who use your products regularly are more likely to reorder.
Potential impact—give people who buy things like vitamins or teas (consumables) a way to subscribe and purchase monthly or quarterly.
Social proof brings in new customers
When participants post about their progress on their New Year challenge on social media, it makes other people want to join too.
Limited-Time Deals
Make people feel a sense of urgency—exclusive deals linked to the challenge urge people to buy right away.
To Sum It Up
As a community-driven experience that encourages involvement, builds loyalty, and leads to measured sales, a 30-day challenge is more than just a marketing strategy. You can turn New Year's resolutions into long-lasting customer relationships and more sales by carefully planning your challenge, making sure your goods work well together, and using social proof.
Are you ready to start your 30-day challenge? Let's make 2025 the big year for your business! For guidance and support on how to launch your first challenge email us at info@resonancecreativeco.com.
Happy and healthy 2025!
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